I don’t know that this is bad design, as much as it seems like a missed opportunity.
It’s not new news that United Airlines and Continental Airlines have merged. And their new tag line, Let’s Fly Together, is pretty smart. It’s the new logo that concerns me.
They took the name United, the font and symbol from Continental, and formed a mash-up of the two. It seems to me that they have taken “merger” to a literal extreme.
Both logos have interesting histories, although opinions vary widely. From a visual perspective, the wire frame globe symbol that has been Continental’s for many years is a bit too common for the 21st century. Globes, and especially wire frame globes, have become as common as clip art. And when that happens, it has less to add to a company’s identity. It does little to help identify the company as unique or special or different. (more…)