Posts Tagged ‘italic’

How to :: NOT use a font

April 7, 2009

Email blast design is just like every other technology — dangerous in the hands of those who don’t know how to use it. Here on Long Island there’s a wonderful organization called the LIA. However, the email blasts they send are less than wonderful. In fact, they’re simply awful.

We can forgive the cheesy headline, the many fonts used throughout, even the squished photo. What we can not excuse is the use of an all caps, italic, calligraphic font!

Why oh why? How does anyone think all caps, calligraphic font use looks good?

Why oh why? How does anyone think all caps, calligraphic font use looks good?

If you read our blog, you already know my position on Zapf Chancery. Well Monotype Corsiva is similarly abused. It’s just less accessible to everyday computer users. But the same rule applies: Just. Don’t. Use. It. However, if your font choices are limited, and you simply MUST use a “fancy” font, and the only font that will do is Monotype Corsiva, please, please, please, (for the sake of all our senses), don’t use it in all caps, or even with initial caps. It just wasn’t designed to work that way and it’s painful to look at.

(more…)

Designer nightmares :: Zapf Chancery

March 11, 2009
Zapf Chancery Italic — not a "fancy" font.

Zapf Chancery Italic — not a "fancy" font.

Simply put, Zapf Chancery is the font that never should have been born.

No offense to Hermann Zapf, the font’s designer. (To his credit, he also designed Palatino and Optima.) Zapf Chancery looks a lot like the calligraphy I was teaching myself when I was 12. Only uglier. But Zapf Chancery’s real crime isn’t its existence, it’s HOW and HOW OFTEN it’s used.

Unfortunately, Zapf Chancery comes standard as a system font on every computer I’ve ever seen. So that means it falls into the hands of, well, everyone. And lets face it, not everyone is qualified to use fonts beyond Arial and Times.

Because it’s standard on every computer, it’s not just individuals who have the potential to create something awful with Zapf Chancery, it’s sign shops, copy shops, art school students, and on-line quicky design services. And they are creating! From beauty shop signs and address stampers, to invitations and (blech!) business cards, Zapf Chancery seems to be everywhere!

(more…)