Most designers I know agree there’s nothing special about the Google logo. In fact, it’s rather pedestrian in its design and seems to be lacking in concept. (Although if you research it, there was a concept behind its design and has been described as “deceptively simple”.) With its overly Photoshop-looking effects and primary colors, it almost looks like it was created by a grade-school student learning photo editing software.
Yikes! Some might say that’s pretty harsh. And others might disagree on the basis that the Google logo is easily recognized world-wide. While both may be true, the Google logo is a perfect example of making the best of a bad design.
Let’s face it — it’s not a well-designed, conceptual logo. And yet it works. Why?
Well for starters, Google’s initial appeal was its simplicity. When other search engines (Yahoo, Lycos) crowded their start pages with news feeds, ads and weather — and subsequently took more than an instant to load — Google’s start page contained two elements, the logo and the search bar. What a welcomed relief! Google took off and quickly became a household name. It has even become a verb, as in, “Why don’t you just google it?”