Every four years, cities from around the world vie to be the host of an upcoming Olympics. Beginning in 2007, cities began their campaigns for the 2016 Olympics. As you probably know by now, Rio was chosen to be the host for the 2016 Summer Olympics and it will be the first time it’s been held in South America.
If you ask me, it’s no wonder Rio was chosen. Just look at their applicant logo! Design-wise and aesthetic-wise it is clearly the winner. They integrated the typography in a clever way and were clearly unique in their decision to not use the five standard Olympic colors. (Keep in mind these are the applicant logos and as applicants, they are not entitled to use the Olympic rings in their logos.) (more…)