2 Responses to “It just looks better :: the “new” Burger King logo”

  1. Per Perald Says:

    I think a letter-less trademark would have been better

  2. K. Says:

    The blue swoosh’s purpose on this new logo is to make the logo more pleasing to the eye. Red, yellow and blue are the primary colors. The red words, the yellow buns are only two of the primary colors; the blue swoosh indeed ties everything together, to your eye with color.

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