How to :: NOT use a font

Email blast design is just like every other technology β€” dangerous in the hands of those who don’t know how to use it. Here on Long Island there’s a wonderful organization called the LIA. However, the email blasts they send are less than wonderful. In fact, they’re simply awful.

We can forgive the cheesy headline, the many fonts used throughout, even the squished photo. What we can not excuse is the use of an all caps, italic, calligraphic font!

Why oh why? How does anyone think all caps, calligraphic font use looks good?

Why oh why? How does anyone think all caps, calligraphic font use looks good?

If you read our blog, you already know my position on Zapf Chancery. Well Monotype Corsiva is similarly abused. It’s just less accessible to everyday computer users. But the same rule applies: Just. Don’t. Use. It. However, if your font choices are limited, and you simply MUST use a “fancy” font, and the only font that will do is Monotype Corsiva, please, please, please, (for the sake of all our senses), don’t use it in all caps, or even with initial caps. It just wasn’t designed to work that way and it’s painful to look at.

Here’s an image of the email in all its glory (minus the form on the bottom that looks like it was created on a typewriter). Look at it at your own risk. But don’t say I didn’t warn you.

We love the LIA organization, but can't stand their email blasts.

We love the LIA organization, but can't stand their email blasts.

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